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PESTEL and External Environment Analysis

Strategy cards on PESTEL factors and how external analysis feeds SWOT and strategy choice.

12 cards· by GuruOwl

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  1. 01
    What does PESTEL stand for?
    Political, Economic, Social, Technological, Environmental, Legal.
    pestel
  2. 02
    Examples of political factors?
    Tax policy, trade tariffs, political stability, government spending priorities.
    pestel
  3. 03
    Examples of economic factors?
    Growth, inflation, interest rates, unemployment, exchange rates, consumer confidence.
    pestel
  4. 04
    Examples of social factors?
    Demographics, culture, lifestyle, education, health attitudes, urbanization.
    pestel
  5. 05
    Examples of technological factors?
    Automation, AI, R&D pace, digital platforms, infrastructure, tech adoption.
    pestel
  6. 06
    Examples of environmental factors?
    Climate risk, sustainability norms, resource scarcity, pollution regulation.
    pestel
  7. 07
    Examples of legal factors?
    Employment law, competition law, data privacy, licensing, product liability.
    pestel
  8. 08
    How does PESTEL relate to SWOT?
    PESTEL informs external Opportunities and Threats; SWOT also adds internal S/W.
    strategy
  9. 09
    Is PESTEL a full strategy?
    No — it is an environmental scan; strategy still requires choices about where to play and how to win.
    strategy
  10. 10
    Why update PESTEL regularly?
    External conditions change; outdated assumptions create blind spots in planning.
    practice
  11. 11
    Difference between PESTEL and Porter’s Five Forces?
    PESTEL: broad macro environment. Five Forces: industry competitive structure.
    comparison
  12. 12
    A carbon tax is primarily which PESTEL letter(s)?
    Political/Legal and Environmental overlap — often tagged under environmental policy & regulation.
    examples