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SWOT Analysis Framework

MBA/business strategy cards — Strengths, Weaknesses, Opportunities, Threats and how to use SWOT well.

12 cards· by GuruOwl

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  1. 01
    What does SWOT stand for?
    Strengths, Weaknesses, Opportunities, Threats.
    basics
  2. 02
    Which SWOT elements are internal?
    Strengths and Weaknesses (organization-controlled factors).
    basics
  3. 03
    Which SWOT elements are external?
    Opportunities and Threats (environment, market, competitors, regulation).
    basics
  4. 04
    Give examples of strengths.
    Brand, proprietary tech, cost advantage, talented team, distribution network, loyal customers.
    examples
  5. 05
    Give examples of weaknesses.
    High costs, skill gaps, weak brand, outdated systems, limited capital, poor processes.
    examples
  6. 06
    Give examples of opportunities.
    New markets, regulation changes, tech shifts, unmet customer needs, partnerships.
    examples
  7. 07
    Give examples of threats.
    New competitors, substitutes, price wars, supply shocks, adverse regulation, demand shifts.
    examples
  8. 08
    What is a common misuse of SWOT?
    Long unprioritized lists with no strategy link — SWOT should lead to choices (SO/WO/ST/WT moves), not a dump of bullets.
    practice
  9. 09
    What is an SO strategy in TOWS/SWOT matching?
    Use strengths to capture opportunities.
    tows
  10. 10
    What is an ST strategy in TOWS matching?
    Use strengths to mitigate threats.
    tows
  11. 11
    How does SWOT differ from a full strategy?
    SWOT is a diagnostic snapshot; strategy is choosing where to play and how to win given that diagnosis.
    practice
  12. 12
    Should “opportunities” include things you merely wish were true?
    No — opportunities should be external conditions you can plausibly exploit, not internal wish lists (those are goals).
    practice